ACCESS HOMECARE SERVICES

Marketing Strategy

1. Social Media Campaigns:

   • ​Facebook: Create targeted ads showcasing affordable, high-quality home care services for elderly populations and their families. Use testimonials and before-and-after case studies to build trust.

   • LinkedIn: Network with healthcare administrators, hospital discharge planners, and social workers. Publish articles highlighting the integration of AI in caregiving.

   • Email Marketing: Develop newsletters with helpful caregiving tips and updates on technology innovations.

2. Community Outreach:

   • ​Partner with local clinics and senior centers to host workshops on caregiving technology.

   • Leverage minority business certifications to appear in government and private sector directories for contractors

3. TANF Integration Strategy:

   • Collaborate with state TANF offices to train TANF recipients as certified caregivers. Provide both virtual and hands-on training to ensure readiness.

   • Contact state TANF coordinators via their local Department of Social Services or Family Assistance offices.
      

Financing Plan

1. Grants:

   • Apply for healthcare innovation grants, such as the HRSA Primary Care Training and Enhancement grant.

   • Explore minority-owned business grants through the Small Business Administration (SBA).

2. Loans:

   • ​Utilize SBA-backed loans, such as the 7(a) or Microloan Program.

3. Revenue Calculation:

   • Hourly Rate: $30/hour

   • Annual Revenue Goal: $1,000,000

   • Required Hours: $1,000,000 / $30 = 33,333 hours/year

   • Weekly Hours: 33,333 / 52 = ~641 hours/week

   • Employ 15 full-time caregivers, each working 40 hours/week.
      

Marketing Strategy

1. Social Media Campaigns:

   • ​Facebook: Run campaigns targeting families seeking advanced monitoring systems for elderly relatives.

   • LinkedIn: Build relationships with healthcare providers and technology companies to establish credibility.

2. Tech Demonstrations:

   • ​Host free webinars demonstrating the functionality of AI-driven motion sensors and health monitoring tools.

3. TANF Integration Strategy:

   • Enlist TANF recipients to operate and maintain monitoring systems.

   • Provide specialized training in health data interpretation and emergency response procedures.
      

Financing Plan

1. Grants:

   • Apply for technology innovation grants from the National Institute on Aging or NSF Small Business Innovation Research (SBIR) programs

2. Loans:

   • ​Secure financing through tech-focused lenders or angel investors specializing in health tech startups.

3. Revenue Calculation:

   • Hourly Rate: $30/hour

   • Annual Revenue Goal: $1,000,000

   • Required Hours: $1,000,000 / $30 = 33,333 hours/year

   • Employ 10 full-time technicians, each working 40 hours/week, with part-time support for high-demand periods.

Marketing Strategy

1. Social Media Campaigns:

   • Facebook: Highlight success stories of TANF recipients transitioning to sustainable employment.

   • LinkedIn: Connect with local businesses seeking trained caregivers or technology operators.

2. Tech Demonstrations:

   • Collaborate with local businesses to secure job placements for program graduates.

3. TANF Integration Strategy:

   • Work with state TANF offices to identify eligible participants.

   • Provide tailored training programs based on local labor market demands
      

Financing Plan

1. Grants:

   • Apply for workforce development funding through the Workforce Innovation and Opportunity Act (WIOA).

   • Leverage minority business grants for job creation.

2. Loans:

   • Access lines of credit to manage cash flow during program setup

3. Revenue Calculation:

   • Hourly Rate: $30/hour

   • Annual Revenue Goal: $1,000,00

   • Required Hours: $1,000,000 / $30 = 33,333 hours/year

   • Employ 8 placement coordinators and trainers, with support from administrative staff.